Wooden rawasheen balconies in Al-Balad, historic Jeddah, lit by string lights at dusk

From Jeddah

Good ideas, made properly.

Who we are

We’re a family business from Jeddah that likes making things people actually enjoy. Right now that’s crunchy freeze-dried candy and a smarter way for students to prove who they are.

A street in Jeddah

How we work

  1. 01

    Start small

    Every brand begins as a side idea at the kitchen table. The good ones get a name.

  2. 02

    Make it properly

    We care about the details: how it tastes, how it looks, how it feels to use.

  3. 03

    Keep going

    Two brands so far. There’s always another idea on the list.

Our companies

Consumer goods

Krunchables

Your favourite candy, freeze-dried until it shatters. Made in Jeddah, delivered anywhere in Saudi.

  • Freeze-dried candy
  • Tanghulu
  • Online store
  • Nationwide delivery
Visit the Krunchables store ›
Technology

Tiswa

One simple way for Saudi university students to prove they’re students, and unlock the student discounts that come with it.

  • University students
  • Verification
  • Student discounts
Coming soon
Visit tiswa.app ›

Email

info@alfchear.com
Jeddah, Kingdom of Saudi Arabia